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Prime Choice was born from our personal experiences watching families struggle to afford quality health supplements while navigating conflicting wellness advice. As fitness professionals who've worked with thousands of clients, we saw the same pattern everywhere: people wanted to prioritize their health but felt overwhelmed by expensive products and confusing information.
That's why we created Prime Choice Club – to give American families direct access to the same premium supplements and expert guidance we've used with our clients for years, all at prices that make sense for real budgets.
We're fitness experts on a personal mission because we believe your family's health shouldn't be a luxury. Every product we curate, every piece of advice we share, and every dollar we help you save brings us closer to our ultimate goal.
Making wellness accessible to every American family.
B.Sc Exercise Science, Pro bodybuilder, published fitness writer, celeb trainer, and health coach.
When we started Prime Choice, we made a promise to ourselves and our families: every supplement we put our name on would be made right here in America. These aren't anonymous overseas factories like those you find on Amazon. We know the quality control behind all of our products - from production floors to testing protocols, we stand behind how our formulas come to life.
It costs us more to manufacture domestically, but when we're recommending these supplements to families just like ours, we sleep better at night knowing exactly where they came from and who made them. Every bottle that reaches your door represents American jobs, American expertise, and the kind of quality control that only comes from keeping production close to home. We're proud to support American workers and even prouder to offer you NSF-certified supplements you can trust completely.
Defense Strategies Group is a collective of Special Operations Combat Veterans dedicated to continued service and empowering communities through defense training and security solutions.
Prime Choice is a proud sponsor and supporter of the U.S. Military.
Defense Strategies Group Site
In December 2018, I stepped onto the mats at over 240 pounds, not knowing that Brazilian Jiu-Jitsu would save my life. Under the mentorship of Andre "Alemao" Vasconcellos, what started as an attempt to reclaim my health became a journey to the sport's highest levels.
Three consecutive Master Worlds gold medals across blue, purple, and brown belts proved that transformation is possible at any stage of life. Recent silver medals at IBJJF American Nationals and Los Angeles Open, both narrow losses to the same opponent, have only fueled my fire.
End of August 2025, marks my Master Worlds debut at black belt, competing against 52 elite athletes in the Super Bowl of masters competition. I'm excited to be representing Prime Choice Club, a team that shares my commitment to taking control of health and life through quality and dedication. This isn't just about another medal, it's about honoring the sport that gave me everything and proving that with the right support and courage to compete, anyone can rewrite their story.
Philosophy: Competition-driven improvement at the highest levels
Prime Choice is a proud sponsor of Jason Ross in his martial arts journey.
